1971 Dodge

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The 1971 Dodge full-size models were pretty similar to the previous year's cars. The most visible change were the new tail lights. Although still recessed in the rear bumper, they were now bigger and the Polara's were partly covered by louvers. New for 1971 were also a slightly different grille and rectangular outside rearview mirrors. The big cars also received the isolated rear suspension that the Chryslers got in 1970.

The names were segregated. Polara was the low-priced big car while the Monaco was more expensive. Each line had two-door and four-door hardtops, four-door sedans and two and three-seat station wagons. The difference was mostly in trim and interior. The engines ran from the 225 six (in Polaras) to an optional low-compression, four-barrel 440 V-8 in Polaras and Monacos. All Chrysler non-performance engines had a lower compression in 1971 to fulfill new emission standards. Power output fell accordingly. The big Dodges got a new engine, the 360 V-8. This was the small block engine with a 4.00" bore and 3.58" stroke, via a cast iron crankshaft. It had a compression ratio of 8.8:1, and a two-barrel carb. The 360 was introduced to combat the sales appeal of the GM 350s and Ford 351.

The lineup again consisted of the Polara, the Monaco and station wagons.

This ad of a 1971 Dodge Polara appeared in the spring of 1971 and represented a good deal for new car buyers shopping for a car with Air Conditioning.
The 1971 Dodge Polara Brougham in this ad also appears in the sales brochure. Note the cartoon in the upper half of the advertisement. I wonder if this sense of humor would still work today.
1971 Dodge Polara Brougham press photo.
Another 1971 Dodge Polara Brougham press photo.
Yet another 1971 Dodge Polara Brougham press photo.
This picture must have been taken at the same time the photos for the catalog were made, but it is a different shot showing the 1971 Dodge Monaco two-door hardtop.
This ad is actually for General Electric, but happens to show the rear of a 1971 Dodge Polara.
Here's a Chrysler Corporation ad promoting the 1971 Chrysler, Dodge and Plymouth Station Wagons.



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